Campaign – Surakshit Bachpan – Nayi Soch, Nayi Pahal

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We are happy to share with you all yet another successful PCVC campaign! Since the unsafe migration and trafficking of children for work to metro cities from Bihar is rampant, PCVC team decided to approach the issue at the very root from where these children leave from.

In order to generate large-scale awareness on the issue and mitigate unsafe migration of children, PCVC team conducted a month-long campaign in November, 2017 in 3 districts of Bihar from where large number of children leave for work, namely, East Champaran, Sitamarhi and Gaya. Through the campaign, teams visited vulnerable villages across these districts conducting awareness meetings with village administration, community members, parents and guardians, educating them about the negative and legal implications of child labour. Along with this, team also visited the government & private schools, madarsas and coaching classes within these villages and conducted sessions in these institutions with the help of audio-visual media, informational material, etc. informing children about the false promises given by traffickers to children and the reality of the situation when they come to cities as well as reaching out to the teachers with this message.


The campaign was positively accepted among the villages where many were convinced to not engage their children in work. Officials from the District Administration were also met within these districts as well as neighbouring districts namely, Madhubani, Darbhanga, Seohar, Nawada, Jahanabad and Nalanda, from where children migrate for work, discussing with them the issue and garnering their support for the same. Orientation of Sashastra Seema Bal (SSB) officials were also conducted to work in unison to mitigate the issue of human trafficking.

Through the campaign, PCVC reached out to over 1,100 villages in 23 blocks of 3 districts in Bihar. More than 152,000 children were covered through sessions and meetings along with 56,023 adults and close to 4,000 teachers. The campaign has created a positive vibe and a matter of discussion in the villages visited. We will ensure that the momentum created by the campaign will be collectively continued by our local teams with the help of community and its concerned stakeholders.